Archived News 2011
Hands-On Celebration of New Zealand Film at The Cloud a Huge Success
24th October 2011
The local film industry made a scene down on the Auckland waterfront with a two-day event at The Cloud during the world cup to showcase New Zealand’s screen talent. Make-up artists were on hand and with the help of some prosthetics, used their skills to recreate some recognisable creatures of the screen. The models then got the chance to dress up in costumes and be filmed live for The Cloud’s big screen. The event turned out to be a hit with children on school holiday.
A short film was also screening that showcased some of the successes of the New Zealand screen industry. Alongside New Zealand’s very high profile film industry is an equally thriving international television production sector, a television commercials industry and the fast-growing areas of visual effects, post-production, animation and gaming.
Leon Grice, Director of the NZ 2011 Office said the event emphasised the importance of showing young New Zealanders the wide range of possible vocations offered by the screen sector, and exposing our talent to overseas visitors.
“New Zealand is known as an international centre of excellence for screen production, having converted the success of ‘The Lord of the Rings’ trilogy and other productions into an ongoing screen industry of international scale now worth $2.8 billion a year.”
Gisella Carr, CEO of Film New Zealand, says the event is a chance to show off a little.
“Our screen industry is one of the best in the world and a principal base for that activity is in Auckland. As well as feature films it is a major centre for television production, of post-production and animation as well as a major locations, studio and crew base.”
“Alongside our outstanding New Zealand industry with its ongoing stream of features shot in Auckland such as the new sequel to ‘Sione’s Wedding’ it is also the home of international film and television productions such as ‘Yogi Bear’, ‘Spartacus’, ‘Power Rangers’ and ‘Penguins of Madagascar’,” says Gisella Carr.
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